The beverage industry has seen a significant shift in recent years, with a growing number of consumers opting for healthier, low-calorie options. This trend has paved the way for the rise of hard seltzers, a category of alcoholic beverages that have taken the market by storm. Hard seltzers are essentially sparkling water with a hint of fruit flavor and a kick of alcohol, offering a refreshing alternative to traditional beers and cocktails. In this post, we will delve into some of the top hard seltzer brands that are leading this revolution.
1. White Claw Hard Seltzer
White Claw is arguably the brand that put hard seltzers on the map. Launched in 2016, it quickly became a cultural phenomenon, with its sales surpassing those of all craft beers in the US by 2019. White Claw offers a variety of flavors, including Black Cherry, Mango, and Natural Lime, each containing just 100 calories and 2 grams of sugar. Its clean, crisp taste and lightness have made it a favorite among health-conscious drinkers.
2. Truly Hard Seltzer
Truly is another major player in the hard seltzer market, known for its wide range of unique flavors. From Wild Berry to Passion Fruit, Truly offers something for every palate. Each can contains 100 calories, 1 gram of sugar, and 5% alcohol by volume, making it a great choice for those looking for a lighter alcoholic beverage. Truly is also gluten-free, catering to those with dietary restrictions.
3. Bon & Viv Spiked Seltzer
Bon & Viv Spiked Seltzer, owned by Anheuser-Busch, stands out with its mermaid-themed branding and botanical flavors. Each can contains 90 calories, no sugar, and 4.5% alcohol, making it one of the lowest-calorie options on the market. Its unique flavors like Pear Elderflower and Clementine Hibiscus offer a sophisticated twist to the hard seltzer category.
4. High Noon Sun Sips
High Noon Sun Sips is a vodka-based hard seltzer that sets itself apart from the crowd. Made with real fruit juice and no added sugar, High Noon offers a more natural tasting experience. Its flavors include Pineapple, Peach, and Watermelon, each containing 100 calories and 4.5% alcohol. High Noon’s premium ingredients and refreshing taste have quickly earned it a loyal following.
5. Bud Light Seltzer
Bud Light, a brand traditionally associated with beer, entered the hard seltzer market in 2020 with Bud Light Seltzer. Offering flavors like Strawberry and Lemon Lime, Bud Light Seltzer contains 100 calories, 2 grams of sugar, and 5% alcohol. Its familiar brand name and wide distribution have helped it gain traction in the competitive hard seltzer market.
6. Wild Basin Boozy Sparkling Water
Wild Basin, created by craft brewer Oskar Blues, brings a craft approach to hard seltzers. Its Boozy Sparkling Water is made with pure Rocky Mountain water and natural flavors, resulting in a crisp, clean taste. With flavors like Classic Lime, Cucumber Peach, and Melon Basil, Wild Basin offers a unique spin on hard seltzer.
The rise of hard seltzer brands reflects a broader shift in consumer preferences towards healthier, more refreshing alcoholic beverages. These brands have successfully tapped into this trend, offering a wide range of flavors and styles to cater to different tastes. Whether you’re a fan of traditional beer or prefer fruity cocktails, there’s a hard seltzer out there for you. So, why not give one a try and join the hard seltzer revolution?